what am i here for?
a look into the services i offer and why they're important
What does it mean to strategically communicate?
​
We all communicate. The issue inherently lies in how we do so. Many of us are not intentional with our words. We don't think about their purpose, and, as a result, we speak aimlessly, superfluously, and carelessly.
Strategic communications help guide our words, whether through a press release, a social media post, a thought leadership piece, etc. When it comes to your brand and/or business, you deserve to have communications that echo the intentionality of your work.
social media
I've never known a world without social media.
From the moment I started middle school, I was on social media, and, for better or worse, I've been on these platforms ever since.
Now, I leverage that personal experience to help creators, brands, and businesses tell their stories.
My approach is simple. I'm not chasing virality; I'm building community and communicating purpose.
​
Why are you there, and why should people care? Those are the questions I seek to answer through my social media strategy.
messaging
Your message is at the heart of your work—so you deserve a writer who puts their whole heart into it.
Fortunately, writing has always been my first love, and I make sure that it shows through my work—from press releases and website copy to social media captions and more.
BRAND DIRECTION
On every discovery call, I start by asking if the potential client has a messaging guide and a branding guide.
These two documents are not only necessary, but they're also essential to all of the work listed above. Without them, we're driving blind.​ Fortunately, I'm here to help with everything from research to execution.
media relations
You’ve got a story to share, and you want people to hear it—whether that’s through traditional media or newer platforms like podcasts, newsletters, or Substack. Your news deserves an audience. Media outreach can feel overwhelming, but it shouldn’t hold you back. You don’t have to navigate it alone. If you’re looking for support with media relations, I’m your woman.
event planning
When I was 13, I asked my mom if I could plan my bat mitzvah—Cirque du Sloan—and I’ve brought that same energy to event planning ever since. Today, I channel my passion for partying into everything from four-course dinners to brand activations. From storyboarding to clean-up, I'm alongside my clients every step of the way, making sure they can live out their personal Cirque du Sloan.
Case study: atx supper club
i joined atx supper club in june 2024 as their first ever pr director...
ATX SUPPER CLUB IS A COMMUNITY CENTERED ON fine DINING EXPERIENCES THAT SPARK CONNECTIONS AND MEMORIES. OUR CLASSIC SUPPERS ARE INTIMATE DINING EXPERIENCES HELD IN OUR HOSTS’ HOMES AND THE COZY WIDER WORLD. THESE MEALS FEATURE MULTI-COURSE MENUS, brand activations, & FABULOUS THEMES.
jewboy sliders
JewBoy Sliders—a local Austin chain and part of the larger JewBoy brand (which includes JewBoy Burgers, JewBoy Cantina, and JewBoy Subs)—brought on Sabra Strategies to revamp its social media strategy, develop fresh content, support media relations, and lead new product photography.
jewboy sliders
influencer partnerships
we teamed up with douie (275k followers on instagram, over 4m on tik tok) and jude cloud (36k followers on instagram, 34.4k on tik tok) to extend our digital footprint through strategic influencer partnerships. these collaboration posts resulted in over 630k+ impressions, 17k+ likes, and over 120+ shares. click on the frames to see the reels for yourself.
patcraft
80th anniversary
To mark Patcraft's 80th anniversary, I partnered with the brand's social team on an eight-month campaign celebrating eight decades of design. Each asset traced the era-defining patterns, color palettes, and culture that shaped the company — built Instagram-first as a sliding carousel, so every post unfolded as its own decade-by-decade retrospective. This project was part of my ongoing social media work with Patcraft, delivered through my consulting at HL Strategy. Other examples of my work with Patcraft include this reel from NeoCon and this "designed for learning" carousel.
empowering communities through content
Through my work with HL Strategy, I've had the privilege of collaborating with Westside Future Fund on its social media and brand strategy. WFF is a nonprofit organization based in Atlanta that is focused on providing support to five neighborhoods facing some of the greatest needs: English Avenue, Vine City, Ashview Heights and the Atlanta University Center and Just Us. These next few videos are examples of content that I helped produce and edit for WFF's platforms.
Mijal Bitton | Thought Leadership & Digital Strategy
During my time supporting Dr. Mijal Bitton—an influential religious scholar and spiritual leader—I served as a strategic and creative partner behind the scenes, helping her ideas resonate more clearly and effectively in the digital space. Mijal and I worked to strengthen and streamline her social media presence across Instagram and LinkedIn. Our primary focus was Instagram, where we achieved a 40%+ followers growth over four months through a fully organic strategy.
Working closely with Mijal, I developed and executed a strategic content strategy that elevated her voice while honoring her distinctive tone and perspective. My role encompassed content creation (including graphic design, short-form video editing, and visual storytelling), copywriting, community management, and analytics-informed planning. We expanded her digital footprint through strategic collaborations with organizations and creators aligned with her mission, such as Unpacked Media.
Content creation that informs, inspires, Educates, and mobilizes
This gallery features social media content I developed for Mijal Bitton, showcasing my end-to-end capabilities in visual design, copywriting, and strategic messaging.
From Torah-inspired reflections to calls for civic engagement, each piece is crafted to resonate with a values-driven audience—balancing emotional impact with clarity and depth. I specialize in translating complex ideas into accessible, visually compelling content that builds trust and drives action.
Texas rhapsody
From March 2025 to March 2026, I led the film’s social media strategy. The strategy focused on translating that feeling online through behind-the-scenes interviews, on-set images, and sneak peeks. I developed and managed cross-platform content across Instagram, Facebook, and YouTube. As key milestones approached, including premieres, regional screenings, and an unexpected weather-related pivot, I led real-time communications, adapting proactive + reactive messaging while maintaining tone and momentum. The campaign generated over 350,000 video views, reached more than 170,000 accounts, drove 27,000+ profile visits, and helped sell 700+ tickets for the Austin premiere prior to cancellation (you can never count on Austin weather).
Through collaborating with Sloan, I've witnessed her ability to move seamlessly between big-picture thinking and the smaller details that make all the difference in social. Sloan brings intentionality, clarity, and professionalism to everything she does. But what truly makes her stand out is the integrity she brings to her work. Sloan doesn’t just want to create good content—she wants that content to matter. She listens, asks the right questions, and always comes up with creative and grounded solutions.
Mijal Bitton, Spiritual Leader