communications touches every aspect of our lives
From quick conversations & Slack messages to important meetings & presentations, it's how we get sh*t done.
Here’s the catch: not everyone knows how to effectively communicate. Many of us know what we want to say but do not always know how to say it.
That’s when I step in.
My name is sloan wyatt
SLOAN WYATT
Digital Communications Strategist +
social media guru Based in Brooklyn
I grew up watching Y2K rom-coms with female leads who lived in New York City, working in journalism and public relations. Those films were formative to my early adolescence. They inspired me to chase success and lean into my ambition. And, they taught me that my love for writing wasn't just normal. It was profound.
Writing was my first love, before any boyfriends or best friends, I had my journals.
I went to journalism school intending to become a full-time writer, but I kept winding up in internships focused on social media + public relations at The Zebra, Texas Tribune, and McCombs Magazine. Honestly, that pivot wasn't surprising. I'd started an anonymous fan account for my sleepaway camp as a kid and maintained it religiously. I also spent too many hours in middle school glued to my family's computer on Ask.fm. Maybe the heroines of The Devil Wears Prada and How to Lose a Guy in 10 Days weren't working in socials, but I'd like to think that's only because they didn't have access to them.
After graduation, I took my journalism degree straight to a public relations agency in Washington, DC. Then I moved BACK to Austin, Texas to become the first employee at New West Communications, working with clients in renewable energy, workforce development, and higher education on press releases, blog posts, and social content. Needless to say, I wore a lot of hats.
Those two experiences empowered me to go off on my own in November 2024, which brings us to Sabra Strategies. My baby. Through Sabra, I get to work with agencies like BandOne, HL Strategy, and Emet Strategies (yes, I'm still getting agency experience) and small businesses like JewBoy Burgers and GroupTogether. In my free time, I've worked with community initiatives, such as ATX Supper Club and PR Habitat, to help young people connect, learn, and grow.
I still think about journalism. I still love to write, and I love to travel (I just attended Cannes Lions as a member of the 2026 Creative Academy cohort). More than anything, I love my work. It's always moving and evolving, taking me places and introducing me to people I never thought possible. It's not a 9-to-5 — I'm still working on boundaries — and that's okay. Actually, that's perfect.
Want to learn more? Pull me for a chat.
what do i do outside of work?
Ask me about my time with ATX Supper Club or my current work with PR Habitat.
